Our process

The Custom Artwork Process

Every custom projects starts with a painting, drawing and artwork created from scratch by Ali.

Custom Artwork that tells your story

100% bespoke, hand painted, personalized artwork--> made into a pattern-->made into wallpaper & textiles & textile art (or a hand painted mural)-->delivered to your door.

Custom Artwork

Hand painted design made into a printed wallpaper + fabric+ art for your home.

Artwork created for you

One-of-a Kind and Exclusive

Personalized artwork

A final product that tells a story, but this artwork will tell your story.

 I will include all your favorite elements into the artwork. Maybe that means your favorite flowers, your family crest, your favorite color, your favorite pet, or maybe you're not sure yet.

We will work together & discover your unique design vision. 

Not a designer and not sure where to start? Not to worry, that's part of the process.

We'll find your design visions, we'll create mood boards together and we'll create artwork that makes you happy and is completely personalized.

Custom Artwork

All custom projects begin with a hand painted artwork

The Custom Process


Part 1: Discover your style & your story

We start with a call and get to know about your project. We start collecting images together. We will create a mood board for you and pinned images.

Part 2: Design sketches

We will start to paint different design elements.

We will finalize your mood board and the direction of the artwork

Part 3: Designs made into Patterns/ sketches

We start making patterns from all the paintings and designs we created in step 2.

I call these the "pattern sketches" This is when you see what your final pattern will look like

Part 4: Artwork Chosen

We discuss and you select the pattern you like from the "pattern sketches". I tweak the artwork and match the artwork to your needs.

Part 5: Artwork made into Wallpaper & Fabric samples

Final pattern is printed & made into a wallpaper/fabric sample for us to review.

Part 6: Artwork finalized, ordered and made into wallpaper & fabric shipped to your door.

The artwork is now complete and being produced into wallpaper! Sit back and get excited your wallpaper is on its way to your home.

Meet the artist

Alexandra Reboul

Alexandra "Ali" Reboul is a textile print artist living in Brooklyn, NY. She grew up in New York City while also spending time in the Catskills and visiting family in France.

Ali explores the patterns and rythmns of nature in her art. Working with watercolors, different art materials and layering techniques allows her to create the immersive prints she is known for. Her work is often printed onto wallpaper or textiles, which have the power to transform interiors and bring the outdoors in.

Ali's work has been featured in House Beautiful, The New York Post, The Daily News, and recently on the clothing of Kim Kardashian's children. She started as a fashion designer honing her talents by working with renowned fashion design houses such as Diane von Furstenberg, Jill Stuart, Alice + Olivia, Coach, Giggle, and Oscar de la Renta.


Ali is a custom storyteller artist that transforms your story into artwork. 

She makes that artwork into wallpaper, fabrics, and art exclusively for your home or brand.